CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management






Syllabus for

Academic Year  (2022)

 
        

  

Assesment Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

  • Written Examinations consists of:
    • Mid Semester Exam – 50 marks (2 hours duration)
    • End Semester Exam – 50 marks (2 hours duration)
    • A student should have secured minimum 40% marks in the ESE to pass in that paper.
    • In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

CIA – I : Objective type tests / quiz; regular Q & A during class sessions, current affairs presentations.

CIA – II: Mid Semester Examination (MSE)

·         2 hours paper for 50 marks

·         50% of the marks secured out of 50 will be included for ESE aggregate for the paper.

·         Bar code system to maintain objectivity.

CIA – III: Group work consisting of written report, PPT presentation and viva for each individual member.

Examination And Assesments

Regular classroom lectures shall be accompanied by any other method instructors find suitable to deliver better learning. Some suggested methods are;

  1. Case Studies
  2. Role Plays
  3. Seminars and Presentations
  4. Simulation Exercises
  5. Current Affairs Sessions relevant to the topic etc.

Evaluation Methods:

  • Quiz Sessions
  • Assignments
  • Field study reports
  • Periodic Tests
  • Assessment of Class Participation in case studies and discussions
  • Any other appropriate method identified by the instructor that would ensure objective assessment of the student performance.


 

Department Overview:

The Department of Tourism Management was established in the year 1999, introducing a Two-Year Post-Graduate Program - Master of Tourism Administration (MTA), today rechristened as Master of Tourism and Travel Management (MTTM).  

Tourism Management offers BBA (Tourism and Travel Management), Master of Tourism and Travel Management (MTTM) and Doctor of Philosophy (PhD) in Tourism. We are committed to the overall development of an individual through academic excellence, professional competence, personal, interpersonal and societal skills.  With a focus on greater Academia and stronger Industry relations, we emphasize on Research and development.

Driven with a strong and sound set of core values, we always endeavor to empower students to face the challenges in the rapidly growing travel, tourism and hospitality industry. Tourism Studies organizes lectures, seminars, workshops, symposia and conferences to prepare the students to meet the requirements of the tourism industry. It provides opportunities for students to connect with various bodies and associations within the tourism industry so that they are equipped professionally in the vocation of tourism.  We are an Authorized Training Centre of IATA/UFTAA and offers international travel and tourism training programs. We are also a member of the Pacific Asia Travel Association (PATA) since 2015.

Mission Statement:

Vision: Our vision is to be an institution of excellence developing leaders serving enterprises and society globally.

Mission: Our mission is to develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement.

Introduction to Program:

The Bachelor of Business Administration (Tourism and Travel Management), an undergraduate degree specialized in travel, tourism and hospitality industry was started in 2002. This program is an intensive and comprehensive program spread over three years. The dynamic curriculum design of the program prepares students to adapt to the demands and face the challenges of today?s tourism and travel industry. The program also lays strong emphasis on communication, customer relations and service. The program has both theory and skill development part of the syllabus. Teaching includes lectures and other forms of extension such as presentations, discussions, brainstorming, demonstrations and field visits. The program has a strong Institute and Industry Interface through guest talks, seminars, panel discussions etc. BBA (Tourism and Travel Management) Program offers students two options: 1. Complete the three-year Degree in Christ University, Bangalore, India. Or 2. Complete the first two years in Christ University and then transfer to a foreign University for completion of the UG Program (1 year).

Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLG 1: Social Responsibility and Ethical Sensitivity (Our students will be aware of and sensitive to social and ethical issues in the world)

PLO 1.1: Demonstrate awareness of social issues (RBTL2)

PLO 1.2: Identify ethical issues in business (RBTL3)

PLO 1.3: Compare ethical practices in different contexts (RBTL4)

PLO 1.4: Analyze stakeholder impact on social issues (RBTL4)

PLO1. 5: Evaluate ethical perspectives of business actions (RBTL5)

PLO 1.6: Propose initiatives to address social issues (RBTL6)

PLG 2: Functional Knowledge and Application

PLO 2.1: Demonstrate understanding of concepts/theories of management (RBTL2)

PLO 2.2 : Utilize domain specific concepts/techniques to address business problems (RBTL3)

PLO 2.3: Examine business decisions with cross functional lens (RBTL4)

PLO 2.4 : Compare organizational practices to theoretical frameworks (RBTL5)

PLO 2. 5: Estimate relevance of management theories in business scenarios (RBTL6)

PLG 3: Communication

PLO 3.1: Oral Communication -Summarize key facts with clarity (RBTL2)

PLO 3.2: Oral Communication -Organize content with appropriate structure and style (RBTL3)

PLO 3.3: Oral Communication - Choose appropriate language (verbal and non-verbal) while expressing views (RBTL5)

PLO 3.4: Written Communication - Demonstrate clarity and coherence in writing (RBTL2)

PLO 3. 5: Written Communication - Develop documents with appropriate structure and style (RBTL3)

PLG 4: Problem Solving

PLO 4.1: Outline relevant facts in the context (RBTL2)

PLO 4.2: Identify causes of the problem (RBTL3)

PLO 4.3: List relevant assumptions (RBTL4)

PLO 4.4: Choose appropriate framework for analysis (RBTL5)

PLO 4. 5: Propose possible solutions with their implications (RBTL6)

PLG 5: Sustainability Orientation (Programme Specific Outcomes- PSO?s)

PLO5.1: Demonstrate understanding of sustainability practices in the tourism industry (RBTL2)

PLO5.2: Identify multicultural perspectives in the tourism industry (RBTL3)

PLO5.3 : Analyse opportunities for unique guest experiences with a focus on sustainability (RBTL4)

PLO5.4: Evaluate impact of business practices using sustainability metrics (RBTL5)

PLO5.5: Adapt business practices to meet sustainability standards (RBTL6)